The “Prepare” Phase

The next phase of the analysis is to prepare the data that will be used. Some important things to determine when conducting such analysis are the credibility of the data and if it is used under proper license. In reality, this is publicly available data collected by Motivate International, which Coursera compiled for the purposes…

The “Ask” Phase

The first phase of this analysis is to simply make sure we understand the question that we are being asked to answer, and to define a clear goal for the analysis. The company we work for in this scenario, Cyclistic, has had a marketing campaign that has been focused purely on making people aware of…